January 1, 2024 12:00 pm - 3:00 pm
Polar Bear Plunge
Ring in 2024 with our Polar Bear Plunge! Head to Pensacola Beach at 2 p.m. and plunge into the Santa Rosa Sound at the annual Polar Bear Plunge. This year’s event takes place at our signature spot, Paradise Bar & Grill.
Hundreds of dippers and spectators – many dressed in costume – flock to the beach to participate in this long-established tradition.
Registration begins at noon and the fee is $15 cash per person and participants will receive a Polar Bear Plunge t-shirt or a $10 registration donation to participate without the t-shirt and $5 Cub Club for ages fifth grade and under (no shirt). All proceeds go to the Pensacola Beach Chamber of Commerce to fund events on the Island.