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Polar Bear Plunge


January 1, 2025

Polar Bear Plunge

Need an exhilarating rush to help kick off your new year? Head to Pensacola Beach and plunge into the Santa Rosa Sound at the annual Polar Bear Plunge.
Hosted by Paradise Inn / Bar & Grill, where nearly 1,000 dippers and spectators – many dressed in costume - flock to the beach to participate in this long-established tradition.
Register in advance to secure your 2025 t-shirt or register onsite starting at noon.
  • $15 per person and participants will receive a Polar Bear Plunge t-shirt
  • $10 registration donation to participate without the t-shirt.
  • $5 Cub Club for ages fifth grade and under comes with a special Polar Bear goodie.
12NOON: Day-of Registration Opens
Immediately following plunge:
  • Free black-eyed peas & cornbread
  • Costume Contest winners announced
  • John Hart Project live on stage

Costume Contest Prizes include a 2-night stay at the Paradise Inn, $50 gift card, 2-$20 gift cards, trophies, custom medallions, CASH and more ....

All proceeds go to the Pensacola Beach Chamber of Commerce to fund events on the island.
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