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Polar Bear Plunge

January 1, 2021 2:00 pm - 3:00 pm

Polar Bear Plunge

Need an exhilarating rush to help kick off your new year? Head to Paradise Bar & Grill on Pensacola Beach at 2 p.m. and plunge (safely) into the Santa Rosa Sound at the annual Polar Bear Plunge.

Hosted by Paradise Bar & Grill, hundreds of dippers and spectators – many dressed in costume – flock to the beach to participate in this long-established tradition.

Registration begins at noon and the fee is $15 cash per person and participants will receive a Polar Bear Plunge t-shirt or a $10 registration donation to participate without the t-shirt and $5 Cub Club for ages fifth grade and under. All proceeds go to the Pensacola Beach Chamber of Commerce.

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